Do not lose backlinks during the relaunch
Why backlinks are so important
A link from another website is an endorsement. Search engines treat such endorsements as signs of trust and relevance. Many businesses have collected links over the years: industry directories, press reports, partners, associations, blogs.
Find linked pages
- Google Search Console, Links report: the most frequently linked pages.
- Backlink tools also provide the linking domains.
- Own documents: press releases, partner pages, directory entries.
Secure by forwarding
Every linked old address receives a 301 redirect to the content-matching new page. This way, the link remains active even if the linking website is never updated.
Update particularly valuable links
For important partners, a short email with the new address is worthwhile. A direct link is better than one via a redirect—and it remains valid if the redirects are forgotten during the next relaunch.
Printed links are also backlinks in real life
A QR code on a poster or in a brochure is like a link you can no longer change. With a dynamic code, you can centrally update the destination after the relaunch instead of relying on web server redirects.
Frequently asked questions
According to current understanding, a clean 301 redirect transfers signals largely. Chains of multiple redirects and inappropriate targets weaken them.
Redirect them to the most relevant page, such as the category or a successor page. This way, at least part of the value is preserved.
Not all. Redirects catch most links. Writing letters is worthwhile for the most important partners.
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