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Business1 min read

Printed links and QR codes during the relaunch: the forgotten construction site

Where printed links are located

  • Business cards, letterhead, and invoices.
  • Flyers, brochures, catalogs and posters.
  • Packaging, labels and operating instructions.
  • Vehicle labeling, shop windows and trade fair stands.
  • Menus, table stands and posters.

The problem

Static QR codes contain the target address directly. If the address changes and there is no redirect, the code leads to nowhere – and a reprint is the only solution. For large print runs or packaging, this is expensive and time-consuming.

The solution: Separate goal and pressure

A dynamic QR code contains its own short address that redirects to your target. After the relaunch, you only change the target, while the printed code remains valid. Same-QR checks the targets of your codes every night and reports if a page is no longer accessible after the relaunch – with suggestions from your new website that you can adopt with one click.

Inventory before the relaunch

  • Collect all printed materials and note the addresses contained in them.
  • List static codes whose target changes – they require a server redirect.
  • Use dynamic codes for new prints.
Create dynamic QR codes for free
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Frequently asked questions

Can I change a static QR code afterwards?

No. The address is embedded in the pattern. Help is only a redirect on the web server of the old address.

Does a dynamic code remain valid if I change the destination?

Yes. The printed pattern does not change, only the redirection behind it.

How do I know that a code leads to nowhere?

Same-QR checks the targets every night and reports by email if a page is no longer accessible.

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