Printed links and QR codes during the relaunch: the forgotten construction site

Where printed links are located

• Business cards, letterhead, and invoices.
• Flyers, brochures, catalogs and posters.
• Packaging, labels and operating instructions.
• Vehicle labeling, shop windows and trade fair stands.
• Menus, table stands and posters.

The problem

Static QR codes contain the target address directly. If the address changes and there is no redirect, the QR code leads to nowhere – and a reprint is the only solution. For large print runs or packaging, this is expensive and time-consuming.

The solution: Separate goal and pressure

A dynamic QR code contains its own short address that redirects to your target. After the relaunch, you only change the target, while the printed QR code remains valid. Same-QR checks the targets of your QR codes every night and reports if a page is no longer accessible after the relaunch – with suggestions from your new website that you can adopt with one click.

Inventory before the relaunch

• Collect all printed materials and note the addresses contained in them.
• List static QR codes whose target changes – they require a server redirect.
• Use dynamic QR codes for new prints.

Frequently asked questions