Update Google Business Profile and listings after the relaunch
Where your link appears
- Google Business Profile (website, menu, appointments).
- Industry directories and review portals.
- Profile on Instagram, Facebook, LinkedIn.
- Entries in associations, chambers and clubs.
- Signatures in emails.
Why this matters for local SEO
Search engines cross-reference name, address, and phone number across many sources. If the information matches everywhere, it builds trust. Links from directories to the correct pages also help.
Here is how you proceed
- Create a list of all known entries.
- Set website links to the appropriate new page, not always the homepage.
- Take the opportunity to check opening hours, phone number, and photos.
A permanent link for all cases
If you link the same page in many places, such as a menu or appointment booking, you can use a dynamic link or QR code for this. If the page changes, only the target is adjusted, and all entries remain valid.
Frequently asked questions
No. The website link in the profile points to where it is entered. A server redirect catches it, but a direct update is better.
A search for the company name and the old domain shows many of them. Backlink tools also list linking pages.
The most important: Google Business Profile, major directories, and your own social media profiles. The rest is handled by redirects.
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