Promotion page with an expiration date: offers via QR code that end themselves

Promotions have an end, but printed flyers do not. A discount valid until the end of October is still on the counter, in the window, and in the mailbox in November. Those who come with the flyer expect the price. A promotion page that knows its own end prevents this misunderstanding.

What belongs on a promotion page

• the offer in one sentence: “Second breakfast free”
• the validity with a date
• the conditions, briefly: when, where, how often, and what is not included
• how to redeem the offer, for example, showing the page at the register

Everything else is a distraction. Those who scan want to know in two seconds if it is worth the effort.

The “Promotion” template

In Same-QR, the “Promotion” template includes the name, subtitle, the highlighted offer with a validity date, and the conditions. Until the date, “Valid until” with the date appears on the page. After that, the page automatically displays “Expired on” with the date. No one needs to remember to update anything on the deadline.

Reuse the QR code

Once the campaign is over, you have two options. You can update the same page with the next offer, so that old flyers still lead to the new campaign. Or you can redirect the QR code’s destination to your menu or website. Both options require no new printing.

If you plan multiple campaigns in advance, a time-controlled QR code can direct users to the currently active campaign based on the date.

Measure whether it works

Assign a unique QR code to each marketing asset: flyers, posters, and standees separately: all pointing to the same campaign page. The statistics will then show which asset is being scanned. For comparison, note the number at the start and end of the campaign.

Conclusion

A campaign page with an expiration date ends the offer on time, even if flyers are still lying around. With a dynamic QR code, the same print can then lead to the next campaign. You can start for free at sameqr.com.

Frequently asked questions