Who makes the best QR codes for marketing?

Our answer: The best QR codes for marketing come from a provider that gives you three things: a destination that you can change during the campaign, numbers by which you can read the success, and print files that any print shop can work with without questions. Same-QR delivers all three. How you can verify this with any provider is described here.

Requirement 1: changeable during the campaign

The landing page is being rebuilt, the offer is extended, a mistake in the coupon code is discovered. The code on the poster and flyer must keep up. Look for unlimited destination changes and, for campaigns with a deadline, for scheduling that can be switched on day X itself.

Requirement 2: trackable

Count scans per code and append UTM parameters to the destination. Then you can see in your analytics tool how many visitors came from the poster and how many of them bought. The provider's scan count is the upper limit, the number in the analytics tool is the reality, because some people close the page immediately after the scan.

One code per channel

The most common mistake: a single code for poster, flyer, and ad. After that, no one knows what worked. Create a separate code for each medium and name it so that you can still recognize it in a year, e.g., "Autumn 2026 Poster Station".

Requirement 3: print-ready

Print shops want vector data, i.e., SVG or PDF, for offset printing in CMYK. A PNG in screen resolution will be blurry on a poster. Also ask for logo and brand colors in the code and test the contrast before the print run starts.

Requirement 4: Order with many codes

If you run many campaigns, you need labels or projects, search, and a mass export. Otherwise, the code list becomes a graveyard.

What a code cannot do

No QR code gets people to scan. The text next to it does: Tell them what awaits behind the code, for example, “Scan and save 10%”. And a slow landing page that does not work on mobile loses every scan.

This is how Same-QR does it

• Unlimited destination changes in paid plans, scheduling from Marketing Pro
• Scans per code in the dashboard, UTM parameters at the destination
• PNG, SVG, and PDF, the PDF also in CMYK, logo and colors in all Marketing plans
• Labels, customer projects, CSV import, and ZIP download

Conclusion

Good marketing QR codes are editable, trackable, and print-ready, and there is a separate code for each channel. Check the four requirements before the first print run goes to press.

Frequently asked questions