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Use case2 min read

“We are hiring”: QR code on job ads, shop windows and company vans

Image from Unsplash

Many small businesses look for staff exactly where they already reach people: in the shop window, on the company van, at the counter. A note saying “We are hiring” gets seen, but rarely leads to an application, because the next step is missing. Who wants to call on the spot or put a folder together? A QR code next to it makes the first step easy.

Where job codes work

  • Shop window and entrance door: for passers-by from the neighbourhood
  • Company van: skilled workers see it in traffic and on building sites
  • Receipt or invoice: regular customers already know the business
  • Table stand in a restaurant: guests often ask on behalf of their children or friends
  • Site hoarding: for apprenticeships in the trades

Where the code should lead

To a page that works on a phone and answers the three most important questions: what is the job, when, and on what terms? Below that, a simple way to apply, such as a short form, an email address or a messenger number. You can ask for a CV and cover letter later. The shorter the first step, the more people take it.

When the job is filled

The notice often stays up longer than the job is open. With a dynamic QR code you switch the destination as soon as someone is found, for example to “All positions currently filled, speculative applications welcome”. On the free plan each code has two destination changes. Even better: point the code from the start to a fixed “Jobs” page on your website and only change the content there. Then both changes stay free.

Privacy with applications

Applications contain personal data. In the first step, only ask for what you really need, say who receives the data and delete documents from unsuccessful applicants after a reasonable period. Whether you need further notices is something to clarify with your data protection adviser.

Measure which notice works

Give each place its own code: shop window, van, receipt. The scans then show you where interested people come from. A business filling one position stays far below 1,000 scans a month, the limit for the whole account on the free plan.

Free and without ads

At Same-QR, 20 dynamic QR codes are permanently free, with no trial period and no credit card. People who scan see no ads that distract from your job ad. Your own colours and your logo in the code come with the paid plans.

Conclusion

A QR code turns a notice into a way to apply. Keep the first step short, give each place its own code and switch the destination once the job is filled. That way no note keeps sending people nowhere.

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Frequently asked questions

What should be on the page behind the job code?

What the job is, when and on what terms, plus a simple way to apply, such as a short form or an email address.

What do I do with the notice once the job is filled?

Switch the QR code’s destination to a note that the position is filled. The notice can stay up until you take it down.

How many codes do I need for a job ad?

One per place where you advertise. The scans then show you where interested people come from.

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