Rename QR codes and organize them: Keep names, labels, and addresses in check

It starts with one QR code for a flyer. A year later, there are eighty, spread across posters, table tents, labels, and trade show walls. Whether the list remains helpful depends on the first codes: their names and organization.

Descriptive Names

The name of a QR code is visible only to you and your team, never to scanners. It can therefore be long and precise. A proven pattern is marketing material, location, and time period:

• “Flyer Autumn Campaign 2026”
• “Poster Train Station Platform 1”
• “Table Tent Terrace”
• “Label Grüner Veltliner 2025”

This way, you can immediately see in the statistics which print is working.

Renaming Later

If a name no longer fits, for example due to a typo or because the code is being used for a new campaign, you can rename it in the QR code list using the pencil icon next to the name. This works the same way on your computer and mobile device. Renaming a QR code does not count as changing its destination, so your printed code remains unaffected.

The address in the code

Every dynamic QR code contains a short address that redirects to the destination. This address is fixed as soon as the code is created, because it is embedded in the printed pattern. If you leave the “Custom link” field empty, the code receives a random 10-character identifier. It does not include the name, so renaming it later is no problem. If you want a readable address like …/menu, enter it as a custom link when creating the code. The preview in the form shows you the address before you tap “Create”.

Labels for groups

Labels group QR codes that belong together, such as “Autumn campaign,” “Trade show,” or “Labels.” A code can have multiple labels. Labels are available in every plan, including the free one, up to 200 per account. For agencies, client projects are added as an additional level above this.

Tidying up

When a campaign ends, do not delete the code hastily. Printed copies often lie around for months. Instead, redirect the destination to something meaningful, such as the homepage or the next campaign, and assign a label like “Archive.”

Conclusion

Descriptive names, labels, and a look at the address before creating the code keep even long lists organized. And if a name no longer fits, you can simply rename the QR code. Learn more at sameqr.com.

Frequently asked questions