Instagram for the restaurant: Menu and reservation via the link in the bio

What the link in the bio must do

Those who use Instagram for their restaurant face a problem: links in posts are not clickable. Therefore, the most important path from the photo to the table goes through the profile. There, the next steps should be findable within a few seconds: view the menu, check opening hours, make a reservation, get directions.

If the link only points to the homepage of your website, the visitor has to keep searching there. Many give up, especially on mobile devices.

A page with all links

A simple page with several buttons that consolidates all important goals has proven effective. It loads quickly and is optimized for mobile phones.

• Menu
• Reserve a table or call
• Opening hours and directions
• Current offer or next event
• Write a Google review

Same-QR provides the template All Links: Name, a short text, and multiple buttons. You can link to the same page in your Instagram bio and print it as a QR code on flyers or business cards.

Menu accessible from Instagram

Many guests want to know after a photo: What else is there, and what does it cost? The menu should therefore be directly accessible from the bio, without a PDF download. With stories using a link sticker, you can also directly link the daily special or a new seasonal menu.

Make sure that the Bio-Link and the menu always match. A link to an old menu is worse than no link at all.

Posts that guests bring

• Dishes that actually exist – not the photo of the special menu from three months ago.
• Insights into the kitchen: Who cooks, where do the ingredients come from?
• Announcements with dates: new weekly menu, start of the season in the beer garden, live music.
• Recurring formats, such as the weekly lunch menu every Monday.

Not every post needs to be perfect. An honest photo of the daily special with the price often brings more than an elaborately staged image.

Measure what works

Instagram shows you how often your bio link has been clicked. More interesting is what happens next. With your own QR code or link per channel, you can see how many views come from Instagram and how many from the flyer.

Same-QR counts the scans and views per code. With a campaign, the link also appends utm parameters to the target, allowing visits to be assigned to the correct channel in your web analytics.

Common mistakes with Bio-Link

• The link leads to the homepage instead of directly to the menu or reservation.
• An old campaign is still linked, even though it ended long ago.
• The linked page loads slowly on mobile.
• Too many buttons, so the most important one gets lost.
• No opening hours found.

A quick click on your own bio link, once a week, shows you what your guests see. Everything that bothers you also bothers them.

Frequently asked questions